Managed Media Services

Delegate the execution. Keep the control.

We build, traffic, monitor and report on Google and Meta campaigns under your brand — and nothing reaches a live account until someone on your side has approved it.

Discuss your media operations → See how it works
Campaign · prepared change Not live
AccountScoped to this engagementEnforced
StructureBuilt to your naming conventionReady
ChecksAccount, budget, dates, trackingPassed
ApprovalNamed approver — your sideRequired
SpendNone until approvedHeld

An abstracted representation of a real prepared operation — no client data, no invented figures.

01 — Expertise Experienced operators Named people who have run media operations for international advertisers, not a ticket queue.
02 — Automation Where it genuinely helps Repetitive preparation and checking handled by tooling, so attention goes to the decision.
03 — Control Approval before execution Your permissions, your named approver, and a change history you can read yourself.
01 — The real question

How does an agency hand over campaign operations without handing over control of its client's account?

Not with reassurance — with architecture. Three things answer it: what the account permissions prevent, what a named person approves, and what gets recorded. Here is each of them, in the order they happen.

02 — Campaign execution

Five stages. One gate in the middle.

Select a stage to see what happens, what is checked, and who decides.

Scope is agreed before anything is built.

The media plan arrives in an agreed format — objectives, budget, flight, markets, creative — along with the name of the person who approves this campaign and the threshold above which your side decides.

Access runs on the advertising platforms' own permission models. Where you prefer, we work inside your accounts under permissions you grant and can revoke yourself, without involving us.
Engagement scopeAgreed
AccountsNamed — this engagement onlyEnforced
OperatorsNamed, with role-based accessAgreed
ApproverNamed, your sideAgreed
ThresholdsSet in writing at onboardingAgreed

The campaign is built. It is not live.

An operator constructs the full structure — targeting, placements, creative, tracking parameters — as a prepared change. Nothing is spending, and the entire build can be inspected before it exists on the platform.

Separating preparation from launch is implemented in our tooling today. Every control after this point depends on it.
Prepared changeNot live
StructureCampaign, ad sets, adsBuilt
TargetingAudience, placement, geography, scheduleSet
CreativeUploaded and mapped to placementsMapped
TrackingParameters constructedSet
SpendNothing is runningHeld

Machine checks catch the expensive mistakes.

The prepared campaign is checked against the approved plan before anyone is asked to sign it off — which is the only point at which catching an error is cheap. A check that fails sends it back to preparation.

Today this is a documented pre-launch checklist worked through by the operator and the supervisor. We are automating it, and we will tell you when automated validation is running on your account rather than implying it already is.
Pre-launch checklist5 / 5 passed
AccountIdentity matches engagement scopeOK
BudgetValues match the approved planOK
DatesWithin the agreed flightOK
TrackingParameters present and well-formedOK
NamingConvention complianceOK

A person decides. Not a system.

The prepared campaign and its results go to the named approver in your chain. Execution does not proceed on an unapproved preparation, and for live-account changes above the agreed threshold your side approves — not ours.

We do not operate autonomous bidding or budget agents on client accounts. We have deliberately not built them, and we would be wary of a supplier who had.
Approval gateAwaiting decision
PresentedBuild and check results togetherComplete
DecidesNamed approver, your sideHuman
RecordedWho approved, and whenJournalled
If refusedReturns to preparation — no shortcutProcedural

Only what was approved runs — and it is written down.

The approved preparation executes against the correct account, limited to the approved operations, and the write is journalled as it happens. Months later, “who changed that, and who approved it?” has an answer rather than a recollection.

Traceability today rests on something you can verify yourself: the advertising platforms keep their own change history, it records every change we make, and you can read it without asking us. Our own operation records are being built on top of that.
Operation recordIn development
AccountScope applied at executionProcedural
OperationsLimited to the approvalApplied
ActorOperator identityRecorded
ReferenceApproval and timestampRecorded
MonitoringPacing against plan; anomalies escalateSupervised

This is how an engagement runs today. Where a step is performed by people following a defined process rather than by software, the stage says so — and where we are automating it, we say that too. More on how we work is on Our Approach.

03 — What we operate

The operational work. Not the client relationship.

You keep strategy, the client and the plan. We run what sits underneath it — under your brand, if you prefer.

01 — Build & traffic

Campaigns constructed properly the first time

Media plan into correct structure: targeting, placements, schedules, budgets, creative mapping and tracking parameters — to your naming convention.

02 — Measurement

Numbers that survive scrutiny

Tags, conversions and analytics configured and verified. Most reporting disputes are measurement defects, not performance problems.

03 — Monitoring & optimisation

Supervised, never autonomous

Pacing watched against plan, anomalies escalated to a person, and every change recommended with its reasoning and approved before it is applied.

04 — Reporting & adops

In your template, under your brand

Reporting that goes to your client without being rebuilt, plus the unglamorous trafficking and QA work that keeps an operation running.

04 — Working together

Three shapes. Commercial terms per engagement.

Model 01 Campaign engagement One defined campaign or flight, with a named operator. The right way to test us.
Model 02 Dedicated operations team Agreed monthly capacity, named people who hold your conventions and context.
Model 03 White-label adops Your brand, your templates, your accounts. Your client never sees us.
05 — Before you delegate

The four questions worth asking.

Can an operator be technically prevented from touching the wrong account? Open
Across accounts, yes. Platform permissions are a real technical control: an operator without permission on an account cannot touch it, and you grant and revoke that yourself. Within an account they have been granted, the limit is process and approval rather than a technical block — and we would rather say so than let you believe otherwise. Tighter limits are something we are building, not something we are claiming.
Who owns the advertising accounts? Open
You do, in the configuration we recommend. We operate inside your or your client's accounts under permissions you grant — so you can inspect every change in the platform's own history and remove our access at any moment without depending on us.
What happens when something goes wrong? Open
We do not claim errors are impossible. We commit to them being traceable: the operation record shows what changed, when, by whom and under which approval, so the cause can be established rather than argued about. A recurring error is a defect in our process, and fixing it is our cost.
How is this different from hiring offshore staff directly? Open
Direct hiring gives you people. It does not give you the workflow around them — the approval chain, the pre-launch checks, the operation record, the supervisor reviewing exceptions, or the continuity when someone leaves. We sell the operating environment and a named supervisor accountable for output, which is a different commercial relationship from staffing.

Procurement teams usually want more detail on permissions, approvals and data handling. We have it written up — ask and we will send it.

06 — Let's talk

Start with one campaign.

Give us a real flight and watch how it is built, checked and reported. That is a better evaluation than any proposal we could write.

Discuss your media operations → or read our approach