The Challenge

The global beauty leader required localized design adaptations specific to the Benelux market, but the challenge was to achieve these adaptations in a cost-effective and timely manner while maintaining high standards. Traditional recruitment processes and time zone differences posed potential obstacles for quick turnaround times and seamless collaboration.

Our Approach

Seastream Media addressed these challenges by providing graphic designers based in Mauritius who were fully embedded into the creative advertising agency Benelux’s team. This integration allowed for seamless collaboration and a reduction in operational costs.

The Solution

The key solution was to leverage the time zone difference between Mauritius and the Benelux region. The agency briefed the team in Mauritius at the end of their workday, and Seastream Media delivered completed work the following day. This system capitalized on the 2-3 hour time difference, providing faster turnarounds.

Results & Impact

• 42% Cost Savings: By recruiting through Seastream Media, operational costs were significantly reduced while maintaining high standards.
• Faster Turnaround: The integration of the team across time zones allowed for quicker project completion.
• Enhanced Client Satisfaction: A global beauty leader benefited from quicker delivery of localized designs, ensuring high satisfaction with both the quality of work and the speed of delivery.
• Seamless Integration: The designers worked directly with the agency's team, eliminating the usual barriers of traditional outsourcing such as time zone differences and integration challenges.
• Ease of Business: Smooth payments and contracts were handled through Seastream Media’s Belgian structure, ensuring compliance with European standards.

Key Takeaways

• Cost Efficiency: Achieved a 42% cost saving through recruitment strategies.
• Time Efficiency: Leveraged time zone differences for faster project delivery.
• Seamless Integration: Embedded design team into the agency’s processes for smooth collaboration.
• Client Satisfaction: Delivered high-quality localized campaigns with quick turnaround times.

Looking Ahead

Looking to the future, this partnership model offers great potential for other global brands in need of localized creative solutions. By continuing to leverage cost-effective, time-efficient strategies, Seastream Media and the creative advertising agency  can expand their collaboration to other regions and clients. This approach could evolve to include further innovations in remote collaboration and creative outsourcing, ensuring continued success and satisfaction for clients like the global beauty leader.